Erich Neumann is a German psychologist who dedicated his life to studying the shadow of the human mind. In his book Depth Psychology and the New Ethic he outlines an objective way for human beings to live together in a global society both ethically and respectfully. Yet despite all that - we are still just huddling together (harmoniously, sure) awaiting death. In their first ever commercial above Facebook would like to remind us of that.
So really this is more like it: