Judson Crane composes the music and the lyrics while Genevieve Vincent provides her sweet-breathy vocals for this spot featuring the Crest 3D White Strips. It was unfortunate that the lyrical version isn’t the cut that went to air. That doesn’t mean we can’t let you see the spot and the song as we imagined it.
This spot is pretty much The Hangover. Except for trying to find their friend Doug, they are trying to find their white teeth. This is a neat spot, not just the music. It was ambitious to present the driving montage all split-screen like Billie Jean.