Butter Creative Director Andrew Sherman and Executive Producer Ian Jeffreys were featured in the most recent addition of the Source’s Special Features. It’s an interesting read that does a good job of bringing together some a variety of thoughts about music and its roles in cultural and advertising trends.
“Sinatra would be doing ads if he were around today! We’ve found that the list of who’s available and who’s not changes almost day to day.”
That is a crazy thought, but totally on the mark. Ian makes the point that sometimes cultural trends are spurned on by advertising just as much as advertising is influenced by cultural trends. Culture is a feedback loop and that feedback loop is going crazy with the internet fueling it’s fire.
Like it or hate it, things are changing like we’ve never seen before. Andrew says it best:
“We’re seeing the birth of a global community that is evolving at an exponential rate, and the music and sounds being created defy anything we could have imagined even ten years ago.”